Win more work at a fraction of today's cost.

Keeve is your AI new business department. It finds the opportunities, answers the briefs and drafts the whole pitch.

A completely new way to win business.

Traditional new business is a patchwork: lead generation agencies, tender services, consultants, internal teams and a drawer of disconnected tools. Each one does a piece. None of them knows your business well enough to run a pitch from end to end.

Keeve brings all of that capability together in one place, at a fraction of the cost, and it already knows how you work.

Cost of winning work
Time to pitch
Profit
Growth

One opportunity, start to finish.

Scroll to follow a piece of work through the department.

01

Find opportunities

Keeve's radar monitors your existing clients, prospective clients and the wider market for opportunities matched to your agency. From tenders and RFPs to new appointments, launches, expansion and emerging commercial requirements, it finds the work you would otherwise miss. You decide what to pursue and what to ignore.

Keeve weighs each one up against your business: the fit, the reward, the risk and your chance of winning. A few minutes later you have a straight answer: pitch, or don’t.

Every opportunity comes with the research done and the materials to go after it: what the work is, what has just happened, what it is worth, and a note ready to send.

Keeve frees your sales team to do what only they can: get the meeting. Its agents can tell them when to get in touch, and if you want to automate the outreach, you can connect Keeve to your AI SDR. Once you go for it, Keeve’s agents make everything else: the scope, proposal, pitch deck and contract, with one of your people approving before anything goes to the client.

02

Respond to what comes in

Not every opportunity needs finding. Sometimes the brief lands in your inbox, a tender is published or an existing client asks you to pitch. Drop it into Keeve and it takes it apart: every requirement, every question, how they will score it and when it is due. Then it answers the questions, builds the scope of work, prices it, and carries on to the proposal, pitch and contract, just as it does for work it finds.

Keeve answers the RFP for you, using your past answers, case studies and documents, and shows where each answer came from. The questions only you can answer are flagged. Edit any answer yourself or tell Keeve how to change it, then download it in the client’s own Word document.

Keeve turns the tender’s list of deliverables into a scope of work priced on your own rates. It also picks out the extra work tenders bury in the small print, so you charge for it instead of doing it for free.

From that one scope, Keeve writes the research, the risk assessment, the proposal, the pitch deck and the contract. One of your people approves each one before it goes to the client.

03

Think strategically

Knowing about an opportunity isn’t the same as knowing whether to pursue it. Before anyone spends a day on it, Keeve researches the organisation, assesses the risks, writes a SWOT and a Five Forces analysis of their market, and scores whether it’s worth pitching against the criteria you set. You know where and how to compete before you decide to.

Every risk in the work, rated for likelihood and impact, with what to do about it in the contract or the plan before you commit.

Their market and your position in it: who else will be in the room, how hard they will negotiate, and what that means for your price.

Tell Keeve what a good opportunity looks like for you: the clients you want, the markets you sell into, the work you sell. It judges everything it finds against that, not somebody else’s idea of a good lead. Change it any time.

04

Develop your pitch

Once you’ve decided to compete, Keeve writes the pitch: the RFP answers, the proposal, the pitch deck on your own slides and the leave-behind. All in your agency’s voice, built from your own case studies, people and past work.

Choose which pieces of work go into the job and set the hours. Take one out and the price and your margin update straight away. Keeve shows what you charged for similar work before and recommends a price. You decide, and it remembers what you decided.

Once you’ve set the price, everything is made from that one scope: the research, the risks, the proposal, the pitch deck, the leave-behind, the contract and the kick-off meeting. No separate documents, no numbers to reconcile.

Then Keeve’s agents get to work, one step at a time, and you see each document the moment it’s finished.

Everything about the pitch on one page: what it’s worth, your margin, the client’s budget, anything waiting on a decision, and every document made so far.

Keeve writes the proposal in your agency’s voice, picking the case studies and people that fit this brief. Swap a case study and it rewrites the proposal around it.

The pitch deck, built slide by slide on your own PowerPoint template, with the price and deliverables taken from the scope. Download it, or finish it in PowerPoint.

05

Win the work

When the client is ready to commit, the paperwork is ready too: the statement of work, the quote, the budget spreadsheet, the master services agreement, the project or retainer agreement and the NDA, all drafted from the same scope. Change the scope and every document updates to match. When you win, Keeve sets up the internal kick-off and records why you won, for next time.

A full statement of work: the objective, deliverables, hours, price, assumptions and exclusions, with any risks in the work flagged beside it.

The contract, filled in from the scope: the parties, the work, the fee and the payment terms. Upload your own contract wording once and Keeve uses it every time.

Change one line of the scope and the price, proposal, deck and contract all update to match. Every version is kept, so you can see exactly what changed.

The client says yes. Everything your team needs to start is already in one place, the kick-off is booked, and from now on Keeve checks every new request against what was agreed.

06

Protect your margins

Underneath it all is Keeve’s commercial engine. It knows your services, rates, costs and pricing rules, and works out every figure from them, so no price is ever an AI’s guess. It checks every scope and statement of work against your rates and rules, finds work the brief implies but doesn’t spell out, and makes sure the work you’re proposing is work you’re charging for. When the client asks for one more thing, it checks the request against what was agreed.

A client asks for one more thing. Paste their email, their message or your call notes, and Keeve checks it against what was agreed.

For each thing the client asked for, Keeve shows whether it was already in the agreed scope, what is new, and what the new work is worth at your rates.

Every client request, on every job, kept in one place, so extra work never quietly eats into your margin.

07

Manage change

The agreement is only the starting point. Projects evolve and clients ask for more. Keeve checks every new request against what was agreed: what it does to the project and what it’s worth. Charge for it, move it to a later phase or absorb it. Your call, but you’ll always know what you’re giving away and why.

Approve the extra work and Keeve writes the change order for the client: what’s changing, the hours and the price, with a covering message ready for you to send.

Retainers too: how much is used and how much is left, with every request priced against it. The Account Director is warned before it runs out, not after the work has been given away.

08

Always learning

Keeve learns your agency from the day you join: every scope, every change request, every price you accepted or changed. The more you use it, the sharper the next quote.

Before you send a quote, Keeve shows what you charged on similar jobs and recommends a price, with its reasons.

Everything Keeve has learned about how you sell: every service and deliverable, what you usually charge for it, and the pricing rules you’ve set.

The numbers nobody puts in the P&L: what it costs you to win work, where your margin leaks, what each pitch costs. Ask for any report in your own words.

1 / 8
Opportunity radar
k

New opportunities 43 this week

BUYING NOWSIGNALS ONLY
Closer to the middle, better fit. Higher up, closer to buying.
8.8FIT
Marlow Coffee Roasters
Launching a subscription coffee range
£107,964.24
Assess
8.4FIT
Ferrow Bikes
New commuter e-bike for March
£86,200.00
Assess
6.1FIT
Northgate Books
Tender: brand refresh and website
£140,000.00
Open
Assessment
k

New opportunities 43 this week

Scored on what you told Keeve to go after.

8.8FIT
Marlow Coffee Roasters
Launching a subscription coffee range this spring.
£107,964.24
Assessing…
8.4FIT
Ferrow Bikes
£86,200.00
Pitch
The reward is high and the work is what you sell.
A launch campaign, point of sale and a film, before spring. No conflict in the sector.
High
Reward
Medium
Risk
Fit 88%ResearchRisksSWOTFive ForcesPursue itPass
Opportunity
k
A moment that hires an agency

Marlow Coffee Roasters is launching a subscription range

What happened, in order
Trade press
range announced, June
Grocers signed
stocking it from spring
Brief being written
the next six weeks
Launch
spring
Like your client
Verdant Foods
same sector, your case study
Typical value
£107,964.24
for work of this kind
Do this week
Get in before the brief
it’s written in the next six weeks
Go after it
Go after it
k

New business agent what it will do, in order

Approach noteready for your team to send
Your team gets the meetingyour people, not Keeve
Research, risks, SWOTwhere you stand
Scope, pricedon your own rates
Your approvalthe Account Director agrees the price
Proposalin your voice
Pitch deckyour template
Contract and kick-offfrom the scope
Run itNothing goes to the client. Every figure is the engine’s.
Answer a tender
k

Answer a tender drop it in; Keeve reads the whole thing

Drop the RFP here
Northgate-Books-RFP.docx · 48 pages
Northgate Books · Request for Proposal
NB-MKT-2026-014 · brand refresh and website
Requirements
0
Lots
0
Due
28 Nov
Budget
£140,000.00
What it asks for
Brand refreshWebsiteWelsh languagePublic sector accessibilityMonthly reportingContent team training
Answer itEvery answer from your own past work. Nothing invented.
Answering the RFP
k

Every requirement, answered from your past work, each one checked

1.1 Company background and ownershipyour records
2.3 Three comparable brandscase studies
3.2 Approach and methodologypast answersEdit
4.1 Team, roles and day ratesrate card
5.2 Pricing schedule, fixed feethe engine’s figures
6.4 Insurance certificateneeds you
6.5 Two client refereesneeds you
0 / 75
answered
2 for you to add
Each answer checked before you see it. Edit any answer, or tell Keeve how to change it.
Download in Word
Scope from the tender
k

The tender becomes the job scoped from its own deliverables, priced on your rates

The tender · 3 lots
Reading it. 6 deliverables, 3 of them buried in the small print.
In scope · in the tender’s own words
Brand strategy and identity90h£12,600.00
Website design and build320h£41,600.00
Welsh language versionsburied£9,400.00
Accessibility audit and fixesburied£2,400.00
Monthly reporting, 12 monthsburied£3,120.00
Project management and reporting64h£7,040.00
0h
hours
£0.00
price
£0.00
under budget
0.00%
margin
Build the scope
Proposal to contract
k

From proposal to contract the tender’s job, picked up by Keeve’s agents

Tender inNorthgate Books · 75 requirements
Response73 of 75 answered, 2 for you
Scope, priced£76,160.00 · 548h
Your approvalthe Account Director agrees the price
Thinkresearch, risks, Five Forces
Pitchproposal and deck, your voice
Wincontract and kick-off
Run the agentNothing goes to the client until one of your people says so.
Research
k

Research: Marlow Coffee Roasters before anyone spends a day on it

Should you pitch?
Pitch
A real launch with a named buyer, in a sector you already serve.
your recordsthe briefpress: check it
Their budget
Not given
jobs like it: £107,964.24
Your usual margin
0.00%
clears your 40% floor
This client
New to you
no jobs with them yet
Chance of winning
1 in 3
9 pitches like it, decided
Risk assessment
k

Risk assessment 3 risks, 1 rated high

HighMedLow
213
LowMedHigh impact
Likelihood up the side, impact along the bottom.
1Production dates may slipput milestones in the contract
2They have only ever sold to tradeagree the audience first
3No budget given yetprice it on jobs like it
Each with what to do about it, in the plan or the contract, before you commit.
Five Forces
k

Five Forces their market, and your position in it

RivalryBuyersSuppliersSubstitutesNew entrants
Their markethard: strong suppliers, easy substitutes
Your positionsteady: few can offer what you do
They have options and they know it. Hold your price; sell the retail experience nobody else on their list has.
What you’re looking for
k

What Keeve looks for your criteria, not a chatbot’s

What you’re looking for · 3 of 5
Companies in your clients’ sectors at a moment that hires an agency
Launches, rebrands and new websites
New stores, new markets and expansion
Add it
The work you sell · a find for it scores higher
BrandLaunch campaignsRetail and shopperSocial contentWebsitesMedia buyingPREvents
Writing the pitch
k

Writing the pitch in your voice, from your own work

Built from
The scope£63,614.00
Case studyVerdant Foods
Your peopleImogen, Daniel, Priya
Your slidesyour own template
The pitch
RFP answersfrom your past answers
Proposalin your voice
Pitch deck28 slides, your template
Leave-behindfor the client to keep
Open the pitchNothing goes to the client until one of your people says so.
Choose and price
k

Choose what’s in the price and margin update as you go

Campaign strategy26h£4,450.00
Creative territory exploration50h£6,575.00
Storyboard24h£2,880.00Taken out
Retail point of sale128h£13,990.00
Launch film, 60 seconds40h£4,725.00
Project management and reporting38h£4,180.00
Keeve recommends
£70,722.64
You charged more for the film and the point of sale on scopes like this.
Use recommended
423h
hours
£63,614.00
price
57.85%
margin
£31,386.00
under budget
Save as a new version
One scope, every document
k

One scope, every document made from the price you set

Research
Risks
SWOT
Five Forces
Proposal
Pitch deck
Leave-behind
Contract
Kick-off
SC-0067 · £63,614.00
Make every documentNot now
Every figure in every document is the scope’s, never retyped.
Keeve at work
k

Marlow Coffee Roasters · subscription coffee launch running

0%
Research2 pages
Risk assessment3 risks, 1 high
SWOT and Five Forces2 papers
Scope, priced£63,614.00 · 423h
ProposalWord
Pitch deck28 slides
Project agreementfrom the scope
Internal kick-offbooked
Finished in 6 minutes 8 documents, ready to edit. Nothing has gone to the client.
Pitch
k

Marlow Coffee Roasters · subscription coffee launch SC-0067 · version 2

Value
£0.00
v1 was £79,620.00
Margin
0.00%
floor 40.00%
Client’s budget
£95,000.00
£12,176.28 under
Hours
0h
version 2
Brief inBasicsDeliverablesScope builtTeam · nextProposalSentAnswer
Made so far
ScopeResearchRisksSWOTFive ForcesProposalDeckContractLeave-behindKick-off
Holding it up · 1
0 peopleThe team hasn’t been chosenChoose
Proposal
k
Proposal: Marlow Coffee Roasters · Subscription coffee launch
Total price
£82,823.72
Charging basis
Fixed fee
1 Our understanding

A wholesale brand going direct. The first box has to be ordered; the second has to be kept.

2 Our approach

We start with the moment of first taste, in store, and carry it home: as we did for Verdant Foods, whose subscription range reached 11,000 households in its first quarter.

… rewritten when Verdant Foods was ticked.

Case studies
Harrowgate Building Society
Pellam Foods
Verdant Foods added
Northmere University
People
Imogen Hartley, strategy
Daniel Okafor, creative
Priya Raman, account
Download as Word
Pitch deck
k

Pitch deck 28 slides · on your template

Proposal for
Marlow Coffee Roasters
Subscription coffee launch · November 2026
LEEDS  |  AUSTIN
Our understanding
A wholesale brand going direct. The first box has to be ordered; the second has to be kept.
The ask
£82,823.72
the scope’s price, not retyped
Save and downloadOpen in PowerPointSlide 2 of 28
The paperwork
k

Ready when they are every document from the same scope

Statement of work
the work, the hours, the price
Quote
the price and what it covers
Budget spreadsheet
hours and costs, in Excel
Master services agreement
in your own wording
Project agreement
the work, the fee, the terms
NDA
ready to send
All made from
SC-0067 · version 2 · £82,823.72
change it and they all update
When you win, Keeve books the internal kick-off.
Statement of work
k
Marlow Coffee Roasters · Subscription coffee launch

Statement of work · version 1

Total price
£0.00
Total hours
0h
Effective rate
£150.39
Charging basis
Fixed fee
Objective

Launch the subscription range in March and win the first 10,000 households.

Assumptions

Store count and screen formats to be confirmed. One round of amends per deliverable.

Risks in this scope 3
Hours under your usual £5,276.25
three deliverables
Costs not yet priced 3
stock footage, fonts, print
What it assumes 2
the price holds while these do
Ask the scope
Why is this the price?
Where is the margin thinnest?
What is not included?
Contract
k
Project Agreement

This project agreement is made on 8 November 2026 between Keeve Demo (“the Agency”) and Marlow Coffee Roasters Ltd (“the Client”) under the master services agreement between them. It covers the work in scope SC-0067, Marlow Coffee Roasters · Subscription coffee launch · 8 Nov 2026.

1. The work

1.1 The Agency will deliver the following, as described in the statement of work SC-0067:

  • Campaign strategy and positioning
  • Creative territory exploration and concept
  • Retail point of sale: design, artwork and production
  • Social content calendar and production
  • Launch film, 60 seconds, with cut-downs
  • Project management and reporting

1.2 Anything not listed in 1.1 is outside the work. A request for more is handled under clause 5.

2. The fee

2.1 The fee for the work is £63,614.00 before VAT, being fees of £60,410.28 and costs of £3,203.72.

2.2 The Client will pay 40% on signature, 40% at creative approval and 20% on delivery, each within 30 days of invoice.

3. Timing

3.1 Work starts on 23 November 2026 and the launch is March 2027. Dates depend on the Client approving each stage within five working days.

4. Approvals

4.1 The Client’s approver is the Marketing Director. The Agency’s is the Account Director.

5. Changes

5.1 A request outside 1.1 is priced on the Agency’s rate card and agreed in writing before the work starts. Nothing is charged that was not agreed.

Keeve filled, from the scope
Your wording, this job’s figures
Date
8 November 2026
Client
Marlow Coffee Roasters Ltd
Scope
SC-0067 · version 1
The deliverables
6, from the statement of work
The fee, before tax
£63,614.00
Payment terms
40 / 40 / 20, 30 days
Still to fill: who signs for the client.
Versions
k

Versions every one kept

v2 nowUsed Keeve’s recommendation£316,697.96
v1Built from the brief£315,135.83
v1 to v2
LineStrategy Director 12h→18.5h
TotalTotal ex tax £315,135.83→£316,697.96
TotalGross margin 52.77%→52.27%
And they follow
Proposal £316,697.96
Pitch deck slide 14
Contract clause 2.1
RFP response pricing schedule
Won
k

Marlow Coffee Roasters · subscription coffee launch SC-0067

Signed
Signed
8 Nov
by the Marketing Director
Value
£82,823.72
version 2
Margin
57.85%
as scoped
NOV
11
Internal kick-off, 10:00
Imogen, Daniel, Priya, the Account Director. The brief, the scope and the plan in the invite.
From here, Keeve watches
Every client request, checked against this scope.
Every change, priced before you say yes.
The buried work
k

The work the brief buried found before you priced it

From the brief

“We would like the new site to launch in March with the campaign. All pages should be available in Welsh as well as English. We expect monthly performance reporting through the first year, and the site must meet the public sector accessibility standard. Please include training for our content team.”

Welsh language versions£9,400.00
Monthly reporting, 12 months£3,120.00
Accessibility audit and fixes£2,400.00
Content team training£1,850.00
£0.00you would have given away. Now in the scope.
Check a change
k

Check a change before you say yes

SC-0030 · v2Harrowgate Building Society · Website refreshthe signed scope
The client’s request
Check for scope creepKeeve has already read what was agreed.
What it’s worth
k
Out of scope
and worth £0.00
CR-0007 · Harrowgate Building Society
Opportunity“a Welsh language version of the whole site”no multi-language work was agreed£91,400.00
Out of scope“a savings goal calculator”new work, excluded by the scope£8,201.43
Charge itPhase itGive it awayYour call, recorded.
Change requests
k

Every client request, checked nothing slips through unpriced

Charged this quarter
£0.00
6 requests
Waiting to be charged
£0.00
0 requests
To classify
1
this morning
ChargedWelsh site and savings calculatorHarrowgate£99,601.43
ChargedTwo extra page templatesCastlegate£834.49
In scopeSecond round of amends on the filmFerrow Bikes£0.00
ChargedSocial cut-downs, 30 secondsFerrow Bikes£992.25
To classify“Could the launch move to April?”Marlowtoday
Change requests
k

This quarter’s requests charged, phased, or given away on purpose

Charged
£0.00
6 requests, 3 clients
Phased into later work
£14,200.00
2 requests
Given away, knowingly
£1,850.00
1 request
Slipped through
£0.00
none
By client
Harrowgate Building Society
£99,601.43Ferrow Bikes
£2,853.38Castlegate Property Group
£834.49
Change order
k
Change order CO-01

For Harrowgate Building Society · against SC-0030 version 2

This change
£99,601.43
Hours
837
The change requested

“Can you also add a Welsh language version of the whole site and a savings goal calculator?”

Scope of the change

Welsh language implementation across 57 pages; a savings goal calculator, designed, built and tested.

Message to the client
Mark as sentSent
Retainer
k

Ferrow Bikes · retainer draw-down

Used this month
£0.00 of £40,000.00
Left
£40,000.00
The line at 80% is where Keeve warns the Account Director. 9 working days left.
DrawnOctober content programme1 Nov£21,546.62
DrawnSocial cut-downs, 30 seconds3 Nov£992.25
DrawnSecond round of amends on the film5 Nov£1,861.13
Next“Can we add a dealer launch event in Leeds?”today£18,900.00 · would pass the line
What Keeve has learned
k
Learning your agency since 10 October 2026
Your own decisions have put £0.00 more into your prices.
6 documents to start with. 44 scopes and 12 change requests since, and every time you accepted or changed what it recommended.
 JoinedToday Deliverables it knows22→0 Jobs it has priced0→0 Change requests learned from0→0 Prices it says to raise0→0
What Keeve knows, day by day
22 when you joinedfirst change request chargedfirst recommendation taken582 today
Keeve recommends
k

Audience Research Report what you charged before

What you charged for it, scope by scope
£3,850SC-0059
£3,600SC-0053
£3,520SC-0051
£3,700SC-0048
£3,500SC-0045
£3,595SC-0011
£3,430this scope
£3,640Keeve says
Keeve recommends
£3,640.00
24 hours, as you usually charge. It’s your decision.
Use this Keep mine
Across the whole scope
£82,823.72→£82,823.72
How you price
k

How you price 582 deliverables, learned from your own work

Campaign strategy
learned at onboarding
Times used
17
Under your average
9 of 14
Average
£5,568.76
Highest
£9,092.50
43 deliverables are the same work under two names
Revisions Round 1 (Static Posts)=Revisions Round 2 (Static Posts)Merge
Your pricing rules
Rush premium15%, every client
Margin floor40.00%, warn below it
Harrowgateretainer: no rush premium
Reports
k

Reports ask in your own words

Ask
Margin lost to requests given away
£0.00
across 3 jobs
Hours under your usual
0h
on 7 scopes, mostly research
Biggest single leak
Castlegate · SC-0028
£9,300.00 of amends never priced
My business in a nutshell
CFO briefing
Pitch cost drain
Unrecorded work

One commercial brain. Your entire business.

Upload a selection of your existing commercial documents, and Keeve builds a complete picture of your business: what you sell, who for, at what rates and how you price it. That’s what lets it run your new business department.

0project types
0deliverables
0roles and rates
0clients
0rules
0pricing models

Your model, built. Every scope, change request and quote is priced on it.

Your team is valuable. Keeve does the heavy lifting.

People handle the clients, the strategy and the big calls. Keeve does the expensive work: the scoping, the pricing, the proposals and the decks, and it protects the margin.

It follows your strategies, uses your templates, and works from your rates and your rules.

Pricing designed to fit the work you do.

You pay for the work Keeve does, not for seats. Add as many people as you like.

Keeve
From£99.00a month
Buy top-up credits whenever you need.
Start free trial
Managed plan
Contact us if you want a managed plan.
Contact us

Common questions.

Where do the figures come from?

From Keeve's commercial engine: your rate card, roles, deliverables, costs and pricing rules. A language model never produces a figure. It only reads documents and drafts words.

Will Keeve use our rate card, templates and strategies?

Yes. It works from your rates and your rules, uses your templates and follows the strategies you give it. It learns them from the pitches you upload when you join, and from every job after that.

Does Keeve contact our clients?

No. An agent never contacts a client, and nothing goes out until one of your people approves it.

Where does it work?

In the Keeve web app, and inside Word, Excel, PowerPoint and Outlook, Google Docs, Sheets, Slides and Gmail, Slack, and your AI assistant. The final touches can be made anywhere you already work and sent back to the central pitch.

How long does it take to set up?

Upload a selection of your existing pitches and Keeve learns your deliverables, roles, rates, clients, rules and pricing models from them. Invite your team, connect your tools, and Keeve is fully operational within 24 hours.

What does it cost?

From £99.00 a month. Buy top-up credits whenever you need. Contact us if you want a managed plan.

What happens to our data?

It stays in your region, the UK or the US, and it is yours: export it whenever you like, and when you leave it is deleted.

What happens when a client asks for one more thing?

Keeve checks the request against what was agreed, prices it and records what you decided: charge it, phase it or give it away. Nothing slips through unpriced.

Less time writing pitches. More time winning them.

Keeve automates most of your new business operation. Your team gets the time back to deliver great work and grow, at a fraction of the cost of doing it by hand or outsourcing it.

From £99.00 a month. Seven-day free trial.