The work you want to win is out there. The challenge is finding it before someone else does.
Most businesses that sell professional services know what they’re good at and the kind of work they’d like more of. What they don’t necessarily know is where the next opportunity will come from. Referrals, existing relationships, incoming enquiries and public tenders all generate work, but there’s a much bigger pool of potential business that never makes it onto anyone’s radar.
Companies are constantly expanding, launching products, entering new markets, winning contracts and making investments. All of these can create opportunities for the right suppliers and specialists, but unless somebody is actively looking, those opportunities are easy to miss.
The work is already out there
A company expanding into a new market might need marketing, research, legal or technology support. An acquisition could create opportunities for accountants, consultants and recruitment agencies. A new product launch might need everything from branding and communications to software development.
The challenge isn’t finding companies that might theoretically buy your services. It’s finding actual opportunities that match the work you want to do, understanding what’s behind them and deciding whether they’re worth pursuing.
Doing that properly takes time. You need to monitor what’s happening across your market, keep track of existing clients and prospects, investigate individual opportunities and work out where your expertise could make a difference. For most businesses, that’s a considerable amount of research to fit around everything else they’re doing.
Find the work you actually want to win
This is why we built Keeve’s Opportunity Radar.
You configure the signals that matter to your business and tell Keeve what types of work you want to pursue. It continuously monitors more than 1,000 sources across the internet, looking for opportunities across your existing clients, prospects and the wider market.
When it finds something relevant, Keeve researches the organisation and the potential opportunity, assesses it against your own criteria and gives you the information you need to decide whether to pursue it. Rather than another stream of news alerts or an unqualified list of leads, you get a researched pipeline of opportunities matched to your business and the work you want to win.
From opportunity to winning the work
Finding the opportunity is the beginning. Your team decides what to pursue, makes the approach and develops the relationship. If the opportunity turns into a brief, a pitch or a tender, Keeve takes the work forward through the same process, whether it originated in the Opportunity Radar or arrived directly from a prospective client.
Keeve researches the organisation, assesses the opportunity and helps develop the pitch, proposal and presentation. When it’s time to put a commercial offer together, it builds the scope, pricing and supporting documents using your own rates, rules and templates. Change the scope and the associated documents update with it.
The commercial engine checks the numbers against your actual costs and pricing rules, rather than relying on AI to invent financial figures. Your team stays in control of decisions, client conversations and approvals, while Keeve handles the research, preparation and documentation.
Don’t wait for the next introduction
Referrals will always be valuable, and there’s nothing wrong with winning work through existing relationships. But there’s no reason to limit your growth to opportunities that happen to come your way.
The companies you want to work with are already doing things that could create demand for your services. Keeve’s Opportunity Radar helps you find those opportunities, understand their potential and turn them into work worth pursuing.
You already know what you want to win. Now you can find it.
